From Claim to Reality And Turning Pilots to Profit: Shipping AI

October 29, 2025
3 PM GMT

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About this Event

AI can grow revenue, or torch trust. Lauren Hawker Zafer is the AI authority most of us need in our lives right now: COO of generative AI platform Squirro and host of the long-standing, multi-award winning podcast Redefining AI.In this webinar, Lauren explains why your exploration of AI through pilots isn't translating into profit.She explains for B2B business owners and execs how to escape vanity “AI-washing,” ship production use cases, and avoid the brand, budget, and board risk of getting this wrong.Lauren reveals a pragmatic playbook to move from experiments to results: choose the right model for the job, deploy agentic workflows where they cut costs immediately, and prove value with small teams and bounded budgets.Miss this and watch competitors automate the margins you rely on.

Agenda

  • Avoid the AI hype trap

  • Keep humans in the loop

  • Deploy where it pays: Agentic-driven cost/time savings

    © 2025 OrbitalX. All rights reserved.

    Meet the Presenters

    Mark Choueke

    Partner & Chief Creative Officer, OrbitalX

    Mark Choueke is a former award-winning journalist and author of the bestselling B2B marketing book Boring2Brave. He’s built a standout reputation in global B2B marketing and communications, leading growth at companies like Mention Me and Qubit. Mark has driven impact across both startups and large enterprises, and has also raised investment to launch and lead a successful tech marketing agency.He was formerly the editor of Marketing Week and, before that, a business correspondent for the UK national newspaper The Sunday Telegraph. He later made the shift from journalism to marketing, and has since worked with over 50 B2B technology companies worldwide, either as part of senior in-house leadership teams or as a strategic advisor.Mark is a regular keynote speaker and has appeared on industry stages around the world, including ‘Think with Google’ in London, ‘Viva Technology’ in Paris, and AdWeek in New York City.

    Lauren Hawker Zafer

    COO, Squirro

    Lauren Hawker Zafer is the COO of Squirro, an enterprise AI and generative AI platform, where she drives global growth and innovation across regulated industries. With over 15 years of international leadership experience in SaaS, AI, and EdTech, she has scaled platforms, rebuilt global marketing infrastructures, and delivered double- and triple-digit growth worldwide.An award-winning podcast host of Redefining AI, Lauren has become a recognised voice on artificial intelligence, exploring its opportunities and challenges with thought leaders. She is also a sought-after speaker, moderator, and content creator, known for making complex AI topics accessible and relevant for both business and society.